Media Relations
From unknown to unmissable in 90 days.
Confidential — FMCG Brand
The Challenge
A fast-growing consumer goods brand had strong products but zero media presence. They needed national coverage fast — without a big advertising budget.
Our Approach
We built a targeted media outreach strategy focused on lifestyle, business, and trade publications. We crafted a compelling founder story and positioned the brand as a category disruptor.
The Result
Secured 24 media placements across national and regional outlets within 90 days, including features in two leading business publications. Brand search volume increased by 340%.
